Understanding of web content strategy and digital content best practices.
Strong knowledge of on-page SEO principles.
Familiarity with keyword research and SEO tools such as Moz, SEMrush, OnCrawl, or similar platforms.
Understanding of search engine optimization and how content influences organic visibility.
Familiarity with content management systems.
Familiarity with web analytics platforms such as Google Analytics or Adobe Analytics.
Understanding of UX and web writing principles.
Understanding of brand voice and content governance.
Skills:
Excellent web writing, editing, and proofreading skills.
Ability to create clear, concise, compelling, and audience-focused content.
Ability to optimize web content for search while maintaining readability and brand voice.
Strong organizational and time-management skills.
Ability to manage multiple projects and shifting priorities.
Strong communication and collaboration skills.
Ability to quickly understand business and technical topics and translate them into accessible web content.
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